LinkedIn is the number one social
network for professionals; so naturally, it can be a great social network to
use to generate income in many different ways.
You can use LinkedIn to
make money online by growing your mailing list, selling products, offering
services, finding advertisers, increasing book sales, promoting affiliate
products, and getting hired for your dream job.
Everyone knows that the money is in the
list, whether you are selling your own products or marketing affiliate
products. Here are some ways you can build your mailing list on LinkedIn.
1. Create a LinkedIn group around
an interesting and relevant topic. You can email new group members using a
custom welcome template when they join and once per week. Grow your mailing by
using welcome and announcement emails to promote free content giveaways,
webinars, and auto responded educational sequences to get your group members to
your list.
2.Add your free giveaway (e-book,
report, white paper, etc.) to the publications section of your LinkedIn
profile. People will be able to click through directly to your squeeze page.
This is a relatively new section, and not part of the typical lineup. You’ll
see it in the right sidebar under “Recommended for you” when you go to your
LinkedIn profile and click the Edit button.
3.If you can’t convert people from your
LinkedIn group to your mailing list, just remember to copy the most important
email you send to your list each week (if applicable) and paste it into a
weekly announcement email to your group.
If you are marketing your own
information product, LinkedIn can be a great place to do it. Here are some ways
to use LinkedIn to
get people into your sales funnel and onto your sales page.
4. Create a free piece of content.
Free training videos, white papers, reports, and e-books are an easy way to get
potential customers into your sales funnel. Share a link to your squeeze page
with your LinkedIn connections
and groups.
5.Don’t be tempted to add your LinkedIn contacts
to your mailing list. LinkedIn does not offer the option to export your
contacts’ information so you can add them without consent to your mailing list.
6.Invite people to a webinar. Webinars
promising free, valuable education (even if people know a sales pitch is coming
at the end) are also easy to promote to your LinkedIn connections
and groups.
7. Add your new product under the
projects section of your LinkedIn profile.
The projects and publications section of your LinkedIn profile
are the only ones that offer the ability to directly link to your website.
8.Offer LinkedIn discounts.
People love the idea of saving. Create a special offer code for your new
product and share it with your LinkedIn connections
and groups.
9. Take advantage of the promotion
section of groups you belong to whose members would be ideal buyers of your
info product.
10. Find and connect with
influential members of LinkedIn in
your niche to see if they would be willing to write a review or become an
affiliate of your info product. Look for people with lots of endorsements and
recommendations as they will likely be the people others look up to and trust
for advice.
11.Know of similar info products that
offer a private networking group on LinkedIn for
members? Find that LinkedIn group.
Even if you can’t join, you’ll see a list of the members that are in your
network. Contact them to see if they might be interested in your info product.
Sell Physical or Digital Products
Does your business sell physical or
digital products? Here are some ways to use LinkedIn to
increase your sales.
12. Take advantage of the products
section of your LinkedIn company
page. Create individual product listings on your company page and fully utilize
features such as banners visitors can click to go to your landing pages,
variations that target specific types of customers, a YouTube commercial or
explained video, and people to contact to learn more.
13. Encourage people to write a
recommendation for your product by adding the recommend button to your product
page. This will add social proof to your products when people discover them on
your company page.
14. Add a presentation, commercial,
or explainer video as a media element to your LinkedIn profile’s
summary section. Make sure that your media has a strong call to action and link.
15.Get involved in discussions within
groups whose members are most likely to buy your product. Reply to posts
publicly or reply privately when an answer could lead to a sale. If you are a
helpful member of the group, it won’t even feel like a sale pitch.
Offer Services
Freelance writers, social media
consultants, and other service providers can use LinkedIn to
connect with companies who need them in the following ways.
16. Optimize your LinkedIn profile
to be discovered by those wanting to hire you. Add your primary keyword (SEO
consultant, freelance writer, etc.) to your profile’s headline, current and
past job titles, summary, skills, and other areas. This will increase the
chance of someone discovering you in LinkedIn search
results.
17.Add skills to your LinkedIn profile.
This is how people give you quick endorsements, and you also have the chance of
showing up on a LinkedIn skills
page.
18. Take advantage of the services
section of your LinkedIn company
page. Create listings for each of your services and fully utilize all of the
features such as banner images that link to your website, variations of your
service description that target specific types of customers, video
testimonials, and people to contact to learn more.
19. Define your ideal customer
(industry, interest, etc.) and join groups they would participate in, such as
real estate groups for those wanting to promote their real estate marketing
service. Being knowledgeable and helpful can lead to job inquiries, and sharing
the same group means that people can message you without a premium membership.
20. If you don’t want to wait for
potential clients to message you, message them when they ask the right lead-in
questions. If you create Face book pages, and someone asks how to create a Face
book page, answer their question with some basic steps publicly and reply
privately to let them know you also offer this as a service.
21. Let your contacts know when you
publish a new book. You can send personalized messages to each of your contacts
(recommended) or send private messages to up to 50 contacts at a time. Add an
invitation to interview you in your message to increase the chance for people
to write about you and your new book on their blog.
22. Join groups for complimentary
service providers. These are not your direct competitors, but rather people who
may need your help from time to time. For example, SE Os might need graphic
designers to create info graphics for them. Freelance writers might need
editors to go over their latest book. Network with these people in the group
and you’ll be on their radar for the next time they or their clients need help.
Increase Book Sales
Do you have Kindle books on Amazon or
e-books on your own website for sale? Here are some ways you can use LinkedIn to
boost sales.
23. Add books and e-books to the
“Publications” section of your LinkedIn profile.
The best part — you can include a link to books on Amazon or e-books on your
website so people can click through to purchase.
24. Join groups relevant to the
topic of the book. Monitor discussions for the right opportunity to mention
your book. To keep from looking like a spammer, consider using the reply
privately option to just let people who ask questions within the group related to
the book about it.
25.Create a video trailer for your book.
Add that video to YouTube and then add it as a media element in your LinkedIn profile’s
summary section.
26. Write an awesome post on your
blog about your book. Be sure to add the LinkedIn share
button to that blog post and then share it with your LinkedIn connections
in a status update. If your post gets a lot of LinkedIn shares,
let the LinkedInbusiness
development team know so you have the chance of being featured on LinkedIn Today.
27.Define your book’s ideal audience and
create an ad campaign toward LinkedIn users
that match that definition.
Find Direct Advertisers and Sponsors
If you offer advertising on your website
or sponsorship opportunities for company events, LinkedIn makes
it easy to find potential candidates.
28.Keep an eye on advertisements in the LinkedIn sidebar,
footer, and other areas throughout the website. These same businesses may also
be looking for advertisements on websites or willing to sponsor events for
professional audiences.
29. Use LinkedIn’s search
page to find potential advertisers and sponsors. You can narrow the results by
industry, company size, location, and other criteria.
30. Find the right people to
contact on the company page by looking under Employees on LinkedIn.
If it’s a small company, you can browse through to find the appropriate point
of contact. Otherwise, you may want to invest in a premium account so you can
use the advanced search filters and InMails.
Promote Affiliate Products
If you use affiliate marketing to
generate income online and write great reviews, then here are some ways you can
promote those on LinkedInto
increase your affiliate sales.
31. Share your affiliate marketing
review posts as answers to applicable questions within groups. If someone asks
how to choose the right WordPress theme, and you have a post comparing
different premium themes (with affiliate links), this is a great opportunity to
share it. If the group doesn’t allow links, reply to group members privately.
32. Don’t have any publications
under your belt? Use the publications section of your LinkedInprofile
to link to your latest affiliate product review posts.
Get Hired
33. If you have your own group, be
sure to email them about new review posts on your blog and any specials that
they might be interested in, such as limited time offers, discount codes, and
new product launches.
Don’t have your own business yet? No
problem. LinkedIn can
help you secure your dream job so you love what you do from 9 to 5. Here’s how.
34. Consider investing in a premium LinkedIn account
for job seekers. Your applications will be moved to the top of the list and
you’ll have a premium icon on your profile to make it stand out. You will also
get access to premium search filters that will allow you to search for jobs
with specific salary levels.
35. If you’re looking for a
specific type of job, then gear your LinkedIn profile
to impress employers looking to hire. Really aim to wow them in your summary
section by talking about the passion, experience, and results you bring to the
table for that position. Use the media elements to add samples, testimonials,
and other impressive content.
36.If you have a lot of endorsements for
skills related to the job you want, move that directly below your summary. This
can be especially if you don’t have a lot of job experience, education, or
recommendations.
37.Want to work for a particular
company? Follow their company page on LinkedIn and
comment on their updates. Also see if they have any groups, join them, and
participate. Keep an eye on the Careers tab of their company page and the Jobs
section of their group for open positions.
38. Create an ad campaign to market
the free giveaway for your list. Use the targeting options to get different LinkedIn users’
attention. For example, if you have a Twitter guide, create ads like “Twitter for
CEO’s” and “Twitter for Small Biz.” Directing visitors to a custom squeeze page
to match your ad text will greatly increase your chances of converting.
39. Professionally stalk decision
makers at companies you want to work for in groups. Go to the company page,
click on the people you are 1st and 2nd degree connections with. Then visit
their profiles to see what groups they belong to. Join those groups and start
participating!
40.Join recruiter network groups on LinkedIn and
demonstrate your expertise in front of the people most likely to get you into a
new job.
Use LinkedIn Advertising
If you have some money to invest, you
can use LinkedInadvertising
to increase your income from the above methods in a variety of ways.
you can earn money using LinkedIn.
Do you have some additional tips and strategies you use to make a living
through LinkedIn?
If so, please share them in the comments!
Linkedin
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